Makeup of the Day: Soft and Feminine for Valentine’s


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I’m Makena, the creator and editor of Makeup By Makena — a beauty blog dedicated to empowering others through the art of makeup.






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Since tomorrow is Valentine’s Day, I thought I would show you the makeup look I came up with because it is very soft, glowy, rosy, feminine, and day-time appropriate, making it perfect for Valentine’s Day!


  • L’Oreal True Match Lumi Foundation in “W5”
  • Rimmel Wake Me Up Concealer
  • MAC Prep + Prime Pressed Transparent Finishing Powder
  • N.Y.C. Smooth Sin Bronzing face Powder in “Sunny”
  • Tarte Limited Edition Mini Amazonian Clay Blush in “Entertain”
  • BECCA Pressed Shimmering Skin Perfector in “Champagne Pop”
  • Too Faced La Petite Maison Limited Edition Holiday Eyeshadow Palette:
    • “Reinder” (a warm matte peachy brown): transition/blending shade in crease
    • “After Hours” (a shimmery warm golden bronze-brown): all over the lid
    • “Secret Lovers” (a dark shimmery burgandy chocolate): outer corner
    • “Dreams” (a medium matte mauve): crease, outer corner, and lower lash-line
    • “Paper Roses” (a pale frosty peachy pink): inner corner and browbone highlight
  • Anastasia Beverly Hills Brow Wiz in “Soft Brown”
  • Too Faced Better Than Sex Mini Mascara
  • Benefit Roller Lash Curling & Lifting Mini Mascara
  • Milani Color Statement Lipstick in “Nude Creme”
  • NYX Butter Gloss in “Creme Brulee”


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Read the Comments +

  1. moroccangal says:

    It sounds absolutely beautiful!
    Haha you seem to be. mascara junkie like me. Lashes all the way up to Jesus! xx

  2. sofiacollins says:

    I still so want the Lumi foundation but I’ve put myself on a spending ban because I’m traveling next month so it will have to wait sadly! How do you like Better Than Sex mascara? I have a mini tube but I haven’t opened it yet. xo

    • BTS is honestly the best mascara that I’ve ever tried so far. I cringe spending $25 on mascara when all the drugstores ones are good, so it’s perfect to ask for as a present for a special occasion! I’ll let you know if I find a drugstore alternative that offers the same volume and thickness, but so far the best one has been the L’Oreal Voluminous Carbon Black mascara! Let me know how you like it! xoxo

  3. Love Love Love!!! I want that Too Faced Limited Edition Palette 🙁

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Hey, I'm Makena.

I’m Makena, the creator and editor of Makeup By Makena — a beauty blog dedicated to empowering others through the art of makeup.

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If you want to elevate your everyday makeup routine, you’ve come to the right place. I share approachable, aesthetic, and, most importantly, authentic content for beginners and professionals alike.