I’m Makena, the creator and editor of Makeup By Makena — a beauty blog dedicated to empowering others through the art of makeup.

Ever since I was a little girl, I have always felt more me in makeup. Bare skin is beautiful, but the power of the perfect nude lip or radiant foundation should never be underestimated. The time I devote to doing my makeup each morning is my absolute favorite part of the day because it is the time when I am most happy — the time when I choose to love myself.

I strive to empower others in the same
way that makeup empowers me. 

I began this blog in 2015 to pursue my lifelong passions for beauty and writing. Now, I am 23, and what started as a way to share what I loved with others has developed into a digital magazine that has grown with me through high school, college, and my journalism career.  Whether you are new to the world of makeup or you want to find someone who is just as in love with it as you, makeupbymakena.com is your source for all things beauty.  Here, you will discover in-depth product reviews, elevated everyday looks, and so much more.  I hope my content cultivates community and confidence.

This 32-page magazine is a guide to my all-time favorite beauty products: a valuable resource for beginners, professionals and everyone in between.




skin type

dry, sensitive & acne-prone


skin tone

medium with neutral olive undertones


current obsession

cream blush


happy place

the newsroom & my vanity 


favorite brands

charlotte tilbury, patrick ta, nars, l’oréal & maybelline


go-to look

soft, neutral glam with an emphasis on radiant skin

follow @makeup_by_makena

If you want to elevate your everyday makeup routine, you’ve come to the right place. I share approachable, aesthetic, and, most importantly, authentic content for beginners and professionals alike.