Makeup By Makena

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I’m Makena, the creator and editor of
Makeup By Makena: a beauty blog dedicated to empowering others through the art of makeup. 

My favorite form of self-love, makeup has always made me feel more confident, more creative, more myself. What started in 2015 as a way to share what I loved with others has developed into a digital magazine that cultivates community and confidence. With honest reviews and informative tutorials, Makeup By Makena is a trusted resource for all things beauty. 




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About My Audience

My followers, primarily women ages 25 to 34, seek to elevate their everyday makeup routines. Whether beginners or professionals, they appreciate approachable, aesthetic, and, most importantly, authentic content.   


To emphasize the luxurious packaging and formula of the Patrick Ta bronzer duo, I created a visually pleasing video with informative captions.

Along with a detailed review of the Pearl Beauty collection, I filmed an engaging, aesthetic video with swatches.

For DIBS’ Halloween campaign, I used two of my favorite products from the brand to show viewers how to create an effortless Barbie-inspired makeup look.

To convey the effectiveness of Caudalie’s Vinoperfect Radiance Serum, I focused on the product’s unique ingredients and consistency. 

I highlighted Make Up For Ever’s iconic base products with satisfying closeups of the textures and an accompanying review.

I taught my audience three different ways to use the Patrick Ta Major Glow Balm while highlighting what I love about the formula.

For Grande Cosmetics’ holiday campaign, I showcased the First Class Beauty Lash and Brow Set with stunning product photography. 

I captured the dynamic textures and shades of Patrick Ta’s newest eyeshadow palette with a closeup video in natural lighting.

I filmed a try-on video to share six beautiful lip combos using DIBS’ No Pressure Lip Duos.

To celebrate the launch of Cocokind’s Resurrection Polypeptide Cream, I captured the unique texture of the formula. 


Adobe, Airbnb, Athleta, 
B&H,, BioLite, Blundstone, Cathay Pacific, Chaco, Chevrolet, Cotopaxi, Facebook, Free People, Gomacro, Grammarly, Honda, Kammok, Leatherman, LifeStraw, Miir, Nature Valley, Old Navy, OluKai, Oru, Kayak, Otterbox, Passion Passport, Paul Mitchell, Peak Design, Polartec, REI, Salt & Straw, Sonic, Sony, TikTok, Toyota, Uber, Ubuntu Life, Verizon, and more.

This 32-page magazine is a guide to my all-time favorite beauty products: a valuable resource for beginners, professionals and everyone in between.

The Beauty Book


“Her art is what
brands need to see!”

I am so glad I discovered Makena’s page! Her posts are so aesthetically pleasing to the eye! She puts a lot of effort and detail into her stories too! There’s no doubt she will do amazing things in this community!

— Mia Galvan, makeup artist  

“Makena is one of the most uplifting creators in the beauty community.” 

Aside from her talent and passion that goes into her content, she empowers and uplifts others and I absolutely adore that about her. She shares the most amazing recommendations, and you can see the diligence and hard work that goes into her content.

— content creator

“She has a passion for makeup and skincare that’s absolutely unbelievable.”

She takes a unique perspective and creates content that encourages others to also love beauty to express themselves. She is very inspirational and would be an asset.

— Tazzy, content creator

follow @makeup_by_makena

If you want to elevate your everyday makeup routine, you’ve come to the right place. I share approachable, aesthetic, and, most importantly, authentic content for beginners and professionals alike.