Dupe | NARS Velvet Matte Lip Pencil in “Cruella” vs. Rimmel Kate Moss Lipstick in “107”


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When I first received the NARS Velvet Matte Lip Pencil in “Cruella” as the 2015 Sephora Beauty Insider birthday gift, I immediately fell in love with it and had a whole new outlook on red lipstick.

0607845024545“Cruella” is a beautiful matte ‘scarlet red’ shade, and because of its neutral undertones, it will flatter a variety of different skintones, which is what makes it so special. The only problem is that is costs $26, which leads me to the main point of this whole post. I found a dupe for the NARS Velvet Matte Lip Pencil in “Cruella”

LastingFinishMatte_PRODUCT_01The dupe I found for this was the Rimmel Lasting Finish Lipstick by Kate Moss in the shade 107, which only costs $4.99!


Swatches from Left to Right: NARS “Cruella”, Rimmel “107”

When swatched, the Rimmel 107 looks slightly darker and more pinky, while the Cruella is a bit more red. However, when I applied them on my lips, they look identical and I can’t tell the difference. Both shades are matte and extremely long-lasting, yet they don’t feel overly drying on the lips. They are both amazing quality and I would completely recommend purchasing Rimmel “107” next time you go to the drugstore because it is an amazing dupe for NARS “Cruella”!


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Read the Comments +

  1. Julie says:

    I love Nars velvet matte lip pencils! Thanks for sharing this dupe!

  2. Cruella is such a beautiful shade! That is a pretty decent dupe though.

  3. […] more of a neutral girl, so I tend to stick with the nudes! However, I do occasionally wear Rimmel “107” or NARS “Cruella” if I’m feeling bold and I have been eyeing MAC’s […]

  4. kaylindal says:

    As soon as I got my birthday gift from Sephora this month I knew I needed a dupe for Cruella! Rimmel is my favorite drugstore brand for lipsticks, so I am so happy you found this dupe.

  5. Anonymous says:

    Thanks! Picked up the Rimmel lipstick today. I was so close to shelling out $26 for Nars cruella since my birthday freebie is running out.

    • I love Cruella, but for the price, 107 is just as amazing with the same deep red shade and that amazingly matte and long-lasting formula! Thanks for reading and let me know how you like it! xoxo

      • lipstick_lover says:

        Hi! Didn’t you think the 107 is a lot more pinkish than red? Just asking coz I bought it and tried it on today, but didnt get the Cruella red 🙁

        • I wrote this dupe post because I honeslty beleive that it is a wonderful color dupe considering the $20 price with an amazing formula as well. However, different products always work diffrently on different people, so I am sad that it didn’t work out for you. Let me know if you ever need anything:) xoxo

  6. lipstick_lover says:

    I loved the Cruella shade. Bought the Rimmel 107, but its a lot pinker than the red in the Cruella! 🙁
    I wished to get the deep Cruella red….

    • I love “Cruella” too, but on my lips, Rimmel 107 looks exactly the same. I’m so sorry it didn’t work out for you. Maybe you can take “Cruella” into a Sephora, MAC, or Nordstrom store and have someone swatch it for you and find a different dupe. Thanks for taking the time to comment, I really appreciate it. xoxo

  7. Jane says:

    Good work!

  8. Vero says:

    Its depend on your undertone i assume?

    I’m a NW10-NW15 girl, Rimmel 107 is a very dark berry-red (blue toned cranberrie) lipstick for me.
    The Cruella one is a classic red with subtile warm undertone.

    I find picture who illustrate what i want to say.
    > On the right Rimmel 107 : http://2.bp.blogspot.com/-D94zvNlZjW0/UTYt33ofW0I/AAAAAAAAAmg/PUhbc_4Pi_A/s640/Collage.png
    > On the left Cruella : http://1.bp.blogspot.com/-Bhsnot8zDsE/VXs6IcURnMI/AAAAAAAABf4/LE2YldKDSYI/s1600/Nars%2BCruella%2BLip%2BSwatch.jpg


    • Thanks so much for reading and letting by me know, I really appreciate the feedback! I have warm skin with yellow/olive undertones and both shades look almost identical on me. It might be influenced by my pigmented lips, but I think considering the $20 price difference, I think it’s a great overall dupe! Thanks! xoxo

  9. Gaby says:

    Hi!! . Like most of everyone here, I am a fan of Cruella but don’t want to pay the $27 price tag. I saw this blog and learned about the Rimmel 107 being similar to Cruella, so I went to Target. Now… I can see why some of your commenters above said that 107 looked more pinkish than Cruella. It’s pretty damn close, but it does have more of a raspberry pinkish-hue than what I wanted… BUT…. I’d like to share that I found another Rimmel lipstick (Rimmel #11) to be actually closer to the Cruella color. I am trying to see if I could post a pic on this blog (?) so people can see the similarity in color. (how do you post a photo here by the way?).

    • Hi, thank you so much for taking the time and effort to read and respond to my post; I really appreciate it! I am aware that unfortunately some of readers do not think the shades are identical, but on my they look exactly the same, so I think it might be because I have more pigmented lips. That is so exciting that you found another dupe and I truly appreciate that you want to help! Unfortunately, I do not think there is a way to post a photo on someone else’s blog or comments section. Thank you so much and please feel free to let me know if you have any other suggestions or questions. xoxo

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Hey, I'm Makena.

I’m Makena, the creator and editor of Makeup By Makena — a beauty blog dedicated to empowering others through the art of makeup.

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